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Think smart, move…slow? Why challengers can have the edge - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/2fcc4665-cb37-4b88-a0fd-d7625a9881d0/GymboxCollab-652x342.png Blog - Think smart, move…slow? Why challengers can have the edge - Make it stand out Viagra, cheese, cereal and working out challenger brands come together in a Daft Punk-inspired marketing stunt. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/9fdf9dc5-cfe2-4c31-b563-889db0eea303/Challenger-Brands-2-1920x1200.jpg Blog - Think smart, move…slow? 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Innovation - what’s it worth? - Make it stand out Source: Deloitte, Making the Deal Work, Strategy Report https://www.missionventures.co.uk/blog/protein-whats-the-fuss monthly 0.5 2022-03-07 https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/c6bbe8fc-e2f4-4e4d-bc26-92188c587b12/MeatAlternative_Lead.jpg Blog - Protein - What’s the fuss? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.missionventures.co.uk/blog/why-we-invested-in-snackzilla monthly 0.5 2022-02-22 https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/c54cb6d7-ee0a-40b8-9673-41eac82e16de/images.jfif Blog - Why we invested in Snackzilla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/9e7c314d-4e92-49a8-a0d6-06ed7176f94b/255425_snackzilla_749579_crop.jpg Blog - Why we invested in Snackzilla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.missionventures.co.uk/blog/marketing-launch-plans monthly 0.5 2021-09-08 https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1631025533105-D5FK5AEZV22I518JGCDD/Capture2.JPG Blog - 6 Tips for making efficient and effective marketing launch plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1631026135506-CRJP2JLIPWMI2LN8H1G5/Capture6.JPG Blog - 6 Tips for making efficient and effective marketing launch plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1631025975630-FCQS87MG1GQROZ3YDR2Y/Capture3.JPG Blog - 6 Tips for making efficient and effective marketing launch plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1631025401272-PJJ6MRCB1XLCCJ988Y2G/Capture.JPG Blog - 6 Tips for making efficient and effective marketing launch plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1631026184970-G5NX3OPWATTKY1JR5CXO/Capture4.JPG Blog - 6 Tips for making efficient and effective marketing launch plans - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.missionventures.co.uk/blog/not-all-babies-are-beautiful monthly 0.5 2021-09-08 https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1629980963094-UC1N939G32FUKIZVW33E/image+%282%29.png Blog - Not all babies are beautiful. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1629989344644-Q2L7RF73G6YD7UWA0N7D/1418646234_ec7cacba58_m.jpg Blog - Not all babies are beautiful. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1629981347983-JDPAJWUG50UDV0V2OMF0/image+%283%29.png Blog - Not all babies are beautiful. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.missionventures.co.uk/blog/blog-post-title-one-7dsfe monthly 0.5 2025-11-05 https://www.missionventures.co.uk/blog/blog-post-title-two-swdpm monthly 0.5 2021-09-08 https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1628775610019-QP1YE85B4NRIYL8XE5RN/1008716_674d7b9f2529cdf616d952295de34050.jpg Blog - Why you might need to pimp up your profile - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1628775502695-M8X96DI67TP5G9QEGI93/download%2B%281%29.jpg Blog - Why you might need to pimp up your profile - Make it stand out A good online presence will expand your network as a business leader https://www.missionventures.co.uk/blog/blog-post-title-three-tbtz8 monthly 0.5 2021-09-08 https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1628584489540-F38S250PQZ08V0HDCK7X/1_4qZBnSD93cBABqqjkyxfBw.jpeg Blog - Why startups should be seen but not heard - Make it stand out New Companies incorporated - 2019 vs 2020 from “Necessity drives lockdown business creation” by Maryam Mazraei and Louise Nicolson https://www.missionventures.co.uk/blog/blog-post-title-four-eztcj monthly 0.5 2025-11-05 https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1628585203691-VHOSEWW7YUDIRAWEI9FH/Mission%2BVentures%2Bentrepreneur%2Bmistakes%2Binvestors%2Bdragons%2Bden%2Bexcited.gif Blog - Schoolboy Errors to Avoid When Approaching Investors - Ultimately, how can you avoid these schoolboy/schoolgirl errors? Well, find someone who has industry experience who can help you through the various stages of “getting Investor ready” is a good start. This can be a mentor or even a (more experienced) co-founder who comes on board very early on. Then try to find “smart money”- someone like an Angel investor with relevant industry experience who can also bring value-added input to complement their investment. Finally, try to get professional help and support to ensure you spend the investment wisely. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1628584878051-IPX5S2F2JXSZ6UI1IRVA/Mission%2BVentures%2Bentrepreneur%2Bmistakes%2Binvestors%2Bdragons%2Bden%2Brejection.gif Blog - Schoolboy Errors to Avoid When Approaching Investors - 1. The brand over-delivers and the product doesn’t Those familiar with consumer-facing branding will know that a brand needs to capture the attention and imagination of the consumer and convince them to buy the product. Ultimately, the brand promises to the consumer that the product will fulfil their expectations – even better, exceed their expectations. The ideal situation is a brand which resonates with the consumer; it promises a solution to their problem and the product knocks their socks off. That will result in a repeat purchase (the whole point of building brand awareness in the first place). All too often it doesn’t. It falls flat. https://www.missionventures.co.uk/blog/blog-post-title-one-7dsfe-w5t22 monthly 0.5 2025-11-05 https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1628585769153-JJVV1GLHTRK8Z1Q5GKC2/Italian%2BRenaissance%2BCovid-19%2BChildhood%2BObesity%2Bblog%2Bimage.jpg Blog - The Italian Renaissance, COVID-19 and Childhood Obesity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1628585544341-840N5Q2J1LI515560ICV/Creaci%C3%B3n_de_Ad%C3%A1m.jpg Blog - The Italian Renaissance, COVID-19 and Childhood Obesity - In 1630 when the plague hit Northern Italy, it killed 35% of the population and sparked the Italian Renaissance. The event led to a slowdown in economic inequality and what followed was an increase in wages and uptick in affordable housing. The country bounced back with remarkable social mobility to become Europe's premier centre of artistic, cultural, scientific, and creative development. There are numerous examples of pandemics being a leveling force for society, so why in 2020 has it driven us further apart? While we won't answer this question now, the pandemic's impact has shown just how intertwined our economy is with the population's health. It has also shown that we cannot improve health without first tackling inequality. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1628593475507-077LC7AGFV3FYDFQICCH/blog-health-turkey-twizzlers-image.jpg Blog - The Italian Renaissance, COVID-19 and Childhood Obesity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1628593388375-LT1I4JSXEF5GR7VH714V/blog-obesity-london-image.jpg Blog - The Italian Renaissance, COVID-19 and Childhood Obesity - Make it stand out The London Obesity Corridor; Left map: Prevalence of obesity among children in Year 6 (age 10–11 years) — 2013/14 to 2015/16 // Right map: Median Household income estimate (2012/13) https://www.missionventures.co.uk/blog/blog-post-title-one-7dsfe-gbklg monthly 0.5 2021-08-18 https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1629320107026-PLORT0YEWYNIJUC6Q6HT/blog_profit.jpg Blog - In Praise of Profit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1629320215247-EK66Q52HTUSAKQZSFZTT/IMG_4142.jpg Blog - In Praise of Profit - Make it stand out From left to right: Verity Rimmer (Macmillans), Amy Brownbridge (Macmillans,) Chris Drew (Author), Simon Hulme (Author). https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1629320369243-7024PXUPDEHY6GL9U3TR/41Q4vtsqvbL._SX346_BO1%2C204%2C203%2C200_.jpg Blog - In Praise of Profit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.missionventures.co.uk/blog/blog-post-title-one-7dsfe-w5t22-4d74p monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1628766625625-9G77IMWGZKF73TVQID3J/image-asset.jpeg Blog - Common mistakes founders make when approaching contract manufacturers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.missionventures.co.uk/blog/blog-post-title-one-7dsfe-hgb86 monthly 0.5 2021-09-08 https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1628767101368-FFX3487OGM2MCAM2IPLG/D2C.png Blog - Ride the D2C Wave: A How-to from Our Portfolio Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1628767036580-2PIQWKFZ1A9543RO9M4Z/image%2B%283%29.png Blog - Ride the D2C Wave: A How-to from Our Portfolio Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.missionventures.co.uk/blog/blog-post-title-one-7dsfe-kl67z monthly 0.5 2021-09-08 https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1628767597858-VMC7MUMCL1AC7IILQIC2/swoop%2Bhands.jfif Blog - Small Business Funding Options Simply Explained - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1628767720603-NX05IRHUCWZZ4W0FZC1E/platform-4k-min.png Blog - Small Business Funding Options Simply Explained - Make it stand out Image taken from Swoop https://www.missionventures.co.uk/blog/blog-post-title-one-7dsfe-xsmrc monthly 0.5 2025-11-05 https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1628768371984-TFFRQC57LIU0TYXCQNJ1/stryber.jfif Blog - Are Accelerators a Waste of Time? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1628768447747-EFNYUB9HK2YS8S3OMUSQ/cartoon%2Bthink%2Blike%2Ba%2Bstartup.png Blog - Are Accelerators a Waste of Time? - Make it stand out Artist: https://dilbert.com/ https://www.missionventures.co.uk/home daily 1.0 2025-11-10 https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/5aceeb51-c764-47e8-aff7-9dd423f7ae09/Impact-on-Urban-Health-White-Logo-1.png https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/186aafd3-fe11-4690-8e6a-1031dc6beda2/sealed-air-logo-white.png https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/e3492c93-f8ff-4dc2-b158-d33eee133f3b/Insights-Sainsburys-Logo_87302b91a81f82fe1fc50e81bd501b4a.png https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/7a976f1c-8862-43da-b6e8-fc2cb905fabe/warburtons_logo.png https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/ce44772e-251d-49c0-b42c-b99d1d5027be/logo_footer.png https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/3d23960b-74db-4021-943f-51f42cc54645/MissionVenture-25.jpg https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/0509a334-5d03-4900-ade2-5ce191a2c45e/jonathan_warburton_ads.jpg https://www.missionventures.co.uk/team daily 0.75 2025-11-13 https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1657882194517-OLDATPZUR21IZ5ZFMSKM/5674-00320.jpg Team https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1657882683300-WSXOXGQU23VEFJZSEQNQ/5674-00490.jpg Team https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/f2e558b9-07f0-4a71-a653-4667d0a691ae/PXL_20250207_122628434.PORTRAIT.jpg Team https://www.missionventures.co.uk/privacy-policy-3 daily 0.75 2021-09-03 https://www.missionventures.co.uk/portfolio daily 0.75 2023-11-14 https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/0373cbff-73af-4978-9674-5d47dddc9015/1588692289338.png Family of Brands Insane Grain is a healthier puffed snack made from the ancient grain - sorghum. Part of the Batch Ventures portfolio. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/02a5c406-d227-4c5c-828e-de109288fe73/download.png Family of Brands Sweet Joe's is the UK's leading manufacturer of gourmet cookie dough. Part of an accelerator cohort. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/21067911-c3b1-4904-8a6e-ac840d42c23c/equinox-logo.jpg Family of Brands Equinox make organic craft kombucha and are the UK's leading brewers. Part of an accelerator cohort. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/50919db0-b5b8-4f83-ab5d-f09918b7f1ce/fotg73tgfq3poiqc8u1h.jpg Family of Brands Davina Steel make award-winning gluten-free bakery products. Part of an accelerator cohort. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/14067dfb-624b-4d6a-a5f2-deb67eabf58f/H3WFkWbZyfAdSBzNyKXWUEglJgs1610964932349_200x200.png Family of Brands The Artful Baker craft the unexpected through premium quality biscuits. Part of the Batch Ventures portfolio. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/0bd95940-a966-4bb5-9fdc-98e0ee2676a8/127765779_1864652553677190_819523261106335375_n.jpg Family of Brands Griddle is the home of wholegrain pancakes and waffles. Full of fibre, wholegrain and low in sugar. Part of an accelerator cohort. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/ea526e52-739c-4990-b843-8b50bb683803/1555602576126.jpg Family of Brands Snackzilla make healthy and lower sugar oat cookies for kids. Part of the Good Food Fund portfolio. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/df318cf5-ccb3-4532-8d23-9bc5aa107299/zqxVFSXoTO5zzhPtY3SdfF1d1Qa1549446667866_200x200.png Family of Brands Solo make cold-brew coffee. Speciality coffee, ready to drink. Part of an accelerator cohort. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/a5ec51f3-6e94-4a60-a351-0a46ec948403/Studio-More-TeaPlus-Portfolio-03-scaled.jpg Family of Brands Tea+ provides up to 100% of your daily vitamins plus herbs and fruit. Part of an accelerator cohort. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1630944579967-FV80IP85NQ2I52MB2R3N/Untitled%2Bdesign%2B%25283%2529.jpg Family of Brands Rootles create chocolate coated biscuits that contain over 35% vegetables. Part of the Good Food Fund portfolio. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1630944432849-YK1HTUW4H8ED4NN7WFPT/Untitled%2Bdesign.jpg Family of Brands Better Nature produce Tempeh. 100% natural plant-based protein. Part of the Good Food Fund portfolio. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1630944738234-37JJY1YEFF76JHSU7C56/Untitled%2Bdesign%2B%25281%2529.jpg Family of Brands Jim Jams produce a range of reduced sugar chocolate spreads with 83% less sugar than leading brands. Part of the Good Food Fund portfolio. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1630944839522-1LQ82N7ZC7OHM7CGSTE6/Untitled%2Bdesign%2B%25284%2529.jpg Family of Brands Naturelly is a fruity vegan jelly available with added fibre, vitamin C and no artificial ingredients.Part of the Good Food Fund portfolio. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/ed773cb7-6001-42b4-ba4d-ec36834b84f2/21be7ec45e2b1dd61d7bd3263379cc45.png Family of Brands Spare Snacks make delicious, healthy, vegan air-dried crisps made from wonky fruit and vegetables. Part of the Good Food Fund portfolio. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1630945164123-NO2OXYQXUSW4Y55JBDHL/Untitled%2Bdesign.jpg Family of Brands Hunter & Gather produce nutrient-dense food and supplements that are free from refined sugars, grains and inflammatory oils. Part of an accelerator cohort. https://images.squarespace-cdn.com/content/v1/60f7f0f01a1f5a1bce2b9e0f/1630945497361-C7FAUODSVCHYSWOOSQ23/Untitled%2Bdesign.jpg Family of Brands Troo are a gut health company. They produce tasty food that supports food gut health by being high in fibre and low in sugar. 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